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The Career Equation®:
Your proven formula for career clarity.
Discover why leaders at Amazon, Microsoft and Sony have made The Career Equation their way to explore the work that fits.
Transform your career, empower your team, and elevate your coaching with the proven Career Equation® framework.
The most forward-thinking businesses don't wait for a talent problem to arise.
They build a culture of proactive career growth.
But how do you scale powerful career conversations across an entire organisation?
How do you give your managers the confidence to have them?
The Career Equation® is the answer. It’s a simple, proven framework for career dialogue that helps you retain your best people, develop your future leaders, and accelerate internal mobility.
We have the data to prove the ROI of these conversations, helping global firms like Amazon and AXA stay one step ahead.
With our model, you can equip your teams with the tools to have timely, high-quality career conversations that improve internal mobility, keep your best people longer, and help them see a clear future at your firm.
Unlock Career Potential with The Career Equation®Formula
Most employees don’t know how to talk about their career goals — and most organisations don’t know how to help.
The Career Equation® gives managers a clear, proven framework to drive clarity, engagement, and retention..
Find your purpose. Build your dream career.
Get personalised career coaching and tools to align your career with your values and passions.
Empower your workforce. Drive retention and growth.
Equip your leaders and teams with the tools to talk careers with their talent.
Become an ICF-accredited career coach
Our done-for-you expert career coaching method is plug and play.
Why The Career Equation®?
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POWERFUL
Our career methods unleash internal mobility, drive retention, improve performance and increase engagement across your business.
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EASY
The Career Equation® is an easy-to-learn framework for powerful career
conversations at all stages in the employee journey. It works in every industry.
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GROUNDED
Our work is based on research, writing and thought leadership from award-winning careers expert Erica Sosna.
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TRUSTED
We are tried and tested, with ready-to-use tools that deliver fast and relevant career insights.
Real results. Expert advice. Practical tools.
“This simple and effective model has enabled me to have valuable career conversations and more importantly see the positive result when individuals are making choices aligned with their strengths and passions.”
Aneta Jajkowska, Strategic People Leader, Dassault Systemes
Explore our case studies
The Career Equation® Builder
Want to try it for free for yourself?
Get career clarity in minutes.
Define your skills, passions, and impact with our interactive tool and craft your personalised Career Equation®.
Meet Erica Sosna
Erica is a career pioneer. From developing The Career Equation® framework to inspiring audiences globally, her work blends expertise and empathy. Her story of resilience and determination—recovering from paralysis to build a career helping others—is a testament to her belief in the power of transformation.
The Career Equation® Podcast.
Real stories. Expert advice. Practical tools.
Tune in to conversations with career changers, industry leaders, and coaching experts.
Rated 5* on Apple and No1 in the Apple Career Chart
“Deeply useful for anyone navigating change” - Danny Fontaine
“A must listen for anyone figuring out their next career move”
What People Are Saying
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Had the pleasure of working with Erica during a pivotal moment in my business journey, and her support was nothing short of brilliant. She brings an incredible combination of clarity, creativity, and emotional intelligence. Erica has a unique talent for asking the right questions, helping me find my sweet spot to take my business forward with confidence.
Lindsay Brown, Entrepreneur
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Zoë was incredibly helpful guiding me with career advice when I was about to be made redundant. She helped me focus on environments where I thrive and empowered me to select my priorities for future work roles. With her help I have achieved a new job that matches those goals. If you are wondering the direction of your next move, I highly recommend booking a series of career coaching sessions with her. Money well invested.
Alan Davies, Associate Director
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Erica's Career Equation is a fantastic tool for anyone looking for a change or boost in their career. Whether you're looking to switch sector or just want to shake things up a little, Erica can help you uncover a path and the confidence to go for it.
Kathrin Benoehr, Senior Creative
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I had several coaching sessions with Zoë at a time when I had to make some very important career decisions and she really helped provide me with the tools to make the right decision. Her coaching style is excellent - friendly, challenging and very insightful. I'd recommend seeking Zoë's support to anyone looking for coaching at crucial points in their career and life
Tony Hurley, Town Clerk
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Thanks to Erica's incredible sessions, I gained the self-belief and structure I needed to land a new role in just a few months. I can't recommend working with her highly enough to achieve your career aspirations, big or small!
Rachael Aldridge, Marketing Manager
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You walked me through what was important to me and drew me ever so carefully to a point where the answers were obvious and the actions required specific and precise. The opportunity to meet and work with you have been life changing for me and I am very grateful that life dealt me you as one of my 'cards
David Goodson, Head of Rural
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Erica has had a truly life-changing impact on my life... In those three hours I realised that I was inhibiting myself with my own preconceived ideas about what my career should/could look like in the future., Erica has been by my side throughout the last six months. She has guided me through tricky and challenging experiences, shared in my successes and been totally honest every step of the way. I can't recommend Erica highly enough would urge anyone looking for coaching through any sort of transformation in their life to seek her out.
Lisa Harris, Higher Education Leader
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"The Career Equation® gave me the clarity I needed to make bold career moves. It’s a game-changer."
Jo Eggerman, Creative Digital Producer
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It was an absolute pleasure working with Erica and I have recommended her to many colleagues and professional acquaintances. Erica has a fantastic talent to be able to challenge, support, and channel focus into an area with so many factors at play, and is passionate about helping create clear path ahead.
Andrew Brentnall, Executive Director
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Zoë really helped me at a critical stage in my career pathway, by introducing me to new ways to demonstrate and share my skills, to reflect on what mattered to me most, and vitally to challenge me to think differently and positively about my own experiences. Thanks to her I gained confidence and a structured approach to fulfilling my career aspirations and showing my best self.
Catherine Halliwell, Senior Lecturer
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Zoë was really good at giving me the tools to think about what was important to me and what success looked like for me. It gave me the confidence to go out and secure a new role. I found the whole coaching process invaluable and will definitely be investing in this again in the future.
Angela Swain, Head of HR
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Erica is an exceptional coach, person and spirit. She is super energetic, creative and bright and as a coach, this energy and motivation helps to get the best out of people. Erica was very helpful on my own journey
Marina Bradford, Climate & Nature risks
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I had the chance to work with Erica in "Your Career Plan" course. Erica demonstrated a deep knowledge of her field and a natural ability to share her expertise in a pleasant and comprehensible manner. I have learned from her more than I could ever expect.
Ignacio Liutvinas, Underwriter Manager
Books by Erica Sosna
Your guide to career clarity.
From The Career Equation® to Your Life Plan, Erica Sosna’s bestselling books have helped thousands take meaningful career action.
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Your Career Breakthrough Starts here
Ready to take control of your future?
Book your FREE Career Conversation Assessment today and discover how The Career Equation® can transform your career, team, or coaching practice.
Inspiration & Insights
